Catherine M. Rymsha, EdD,  is a lecturer at the University of Massachusetts, Lowell, where she teaches courses on leadership. Catherine spent more than ten years in marketing and communication leadership roles ranging from marketing healthcare conferences to writing speeches on payment card security. She now leads learning and development for a software company. Between her academic and professional experience, she has taught courses on leadership, feedback, and career to global leaders across an array of industries. Catherine's WorkBook - The Leadership DecisionTed Talk -  Want to become a better leader? Here's how. Just listen.Quotes From This Episode"Establishing a leadership brand is similar to that of a corporate brand.""Once you make that decision, to be a leader you need to think about your life overall.""A lot of times leaders fail to get feedback on how others perceive their brand.""A very wise thing for leaders to be aware of is that it's okay to show vulnerability...it can be a way for leaders to connect in a different way...and can speak volumes for their brand."Resources Mentioned In This EpisodeResource: Project Implicit at HarvardShow: Surviving Death