Knowing how to build fantastic high performing buildings is not enough; we need to cause that to actually happen. We need high performance buildings to exist. Knowing how is necessary, but also clearly not sufficient. During this time of increasing urgency to realize new performance outcomes, we need new skills in order to fulfill our roles in society as architects, engineers, builders and trades. What this means is that we need to think about what actually works and then do a lot of that right now. In this episode we interview a veteran Passive House architect who has thought deeply about this topic of “What do we do differently that will cause owners to make better decisions?” In our rational, fact-filled world, we may be leaving some powerful tools on the table. Tools that recognize that we are far more than rational decision-making computers; we are humans and as such we are powerfully influenced by relationships and by emotions. Join Kristof as he interviews Graham Irwin, AIA, CPHC and the rich discussion that follows.