In this episode, I chat about how you can make trends work for your brand, even if you're not a trend-driven business.  Here's the thing about trends: not every jewelry brand is necessarily trend-driven. So how can you still find value in trends, and incorporate them into your marketing and merchandising in a responsible way? I'm going to share with you 5 tips.  Links from the episode:Transcript: https://joyjoya.com/trends-jewelry-marketing Episode #169: https://joyjoya.com/interview-with-sophie-simon-gemologist-and-colored-gem-trader/ Sparkle Award: https://sparkleaward.com Mother's Day Celebration for Single Moms: https://www.today.com/parents/mother-s-day-2020-6-ways-help-mom-need-t180647 Marla Aaron: https://marlaaaron.com/pages/lockyourmom BizBash: https://www.bizbash.com