190 - THE GOLD MINE - 3 Common Jewelry Marketing Strategy Issues | Joy Joya Jewelry Marketing Podcast Podcast

8 - Redefining the Meaning of "Influence" in Jewelry Marketing: The word “influencer” has become synonymous with digital influence. However, we forget influencers exist “in real life”, and they’ve been shaping decisions since the beginning of humankind. After a recent personal experience with influence... by Joy Joya Jewelry Marketing Podcast

5 min listen

3 - Is Influencer Marketing Right for Your Jewelry Brand?: More clients have been inquiring about influencer marketing lately, and I don't blame them. If you read any popular digital marketing advice, you'll hear about the "magic" of influencers – get your jewelry on just the right celebrity or style... by Joy Joya Jewelry Marketing Podcast

6 min listen

32 - How to Use Social Proof to Boost Your Jewelry Marketing: Customer service expert Ron Kaufman once said, “Delighted customers are the only advertisement everyone believes.” No one’s going to believe you or care when you toot your own horn. But when someone who’s not compensated by your jewelry brand... by Joy Joya Jewelry Marketing Podcast

6 min listen

5 - Knowing Your Jewelry Brand's Customers: How well do you know your customers? What inspires, motivates, and moves them? What are their values, and what’s most important to them? As a jewelry designer or retailer, you probably at the very least have a vision of your target customers in your... by Joy Joya Jewelry Marketing Podcast

4 min listen

6 - Creative Ways to Thank Customers for Their Jewelry Purchases: With Thanksgiving just a few days away, you’ll want to consider how you can thank your customers for choosing to purchase your jewelry. In today’s marketplace, customers have many options, and you should never take their support for granted. When... by Joy Joya Jewelry Marketing Podcast

5 min listen

1 - How to Prepare Your Jewelry Marketing for 2019: Do you have your marketing strategy in place for 2019? You'll want to listen to this episode before you start making decisions about how you'll be allocating your budget and efforts. At the 2018 GIA Symposium, Scott Galloway – marketing professor... by Joy Joya Jewelry Marketing Podcast

4 min listen

19 - How Jewelry Brands Can Get Started with Email Marketing: If you’re not already leveraging the power of email marketing for your jewelry brand, you may be wondering why it’s important and how to get started. In this podcast episode, we’re going to discuss some of the basic principles of email... by Joy Joya Jewelry Marketing Podcast

7 min listen

48 - What to Expect When Partnering with Influencers for Jewelry Marketing (Part 3 of 5): In this podcast episode, I explain what you can expect when working with influencers, so you can anticipate ROI and feel more confident about moving forward with an influencer marketing campaign for your jewelry brand. If you’re interested in... by Joy Joya Jewelry Marketing Podcast

9 min listen

23 - Choosing Objectives for a Jewelry Facebook Ad Strategy: When they first start thinking about Facebook ads, many jewelry brands assume these ads serve one purpose only: to convert customers. Of course, every jewelry brand wants to convert customers, but these ads can have other objectives that lead the... by Joy Joya Jewelry Marketing Podcast

6 min listen

7 - Pinterest’s "Secret" Boards as a Marketing Tool for Your Jewelry Brand: You’ve probably thought about how you can use Pinterest as a customer-facing social media marketing tool. If you use Shopify, you’ve likely linked your store to your Pinterest account. You may have even promoted some of your Pins. But have you... by Joy Joya Jewelry Marketing Podcast

5 min listen

26 - How the Shopify/Mailchimp Breakup Affects Your Jewelry Brand: You may have heard the news that ecommerce platform Shopify recently cut ties with the popular email marketing platform Mailchimp. As of now, the Mailchimp app is no longer available in the Shopify marketplace, and current users will only be able to... by Joy Joya Jewelry Marketing Podcast

5 min listen

4 - Event Marketing Beyond the Trunk Show: Engagement marketing, also known as "experiential marketing" or "event marketing", can directly engage consumers with a jewelry brand and its products. The importance of engagement marketing today is hard to deny. According to the recent study... by Joy Joya Jewelry Marketing Podcast

7 min listen

15 - Interview With Mike Hauben, Jewelry E-commerce Expert and Marketing/Creative Director for the Centurion Jewelry Show: In Episode #15 of the Joy Joy Jewelry Marketing Podcast, I share my first interview! I had the privilege to chat with jewelry e-commerce expert, web developer, and content marketing specialist Mike Hauben. Mike is the editor of JewelryEcomm.com and... by Joy Joya Jewelry Marketing Podcast

45 min listen

10 - 10 Last-Minute Holiday Marketing Strategies for Your Jewelry Brand: With about a week until Christmas, you may be brainstorming last-minute sales strategies while there’s still time to ship. With proper planning, you’ve likely already done a great job attracting a steady stream of customers throughout the season,... by Joy Joya Jewelry Marketing Podcast

7 min listen

22 - Should Jewelry Businesses Also Be Technology Businesses?: To stay competitive in today’s marketplace, businesses must constantly prioritize innovation and put technology first. In fact, Reuters recently stated that “all companies are technology companies now”. Should jewelry businesses also find ways... by Joy Joya Jewelry Marketing Podcast

5 min listen

17 - Why Choose a Jewelry Marketing Consultant Over a General Marketing Consultant?: When I tell people that I’m a marketing consultant who works exclusively with jewelry brands, most respond with, “Wow, that’s very specific!” As a jewelry business owner, you may also be surprised to find a consultant who handles your specific... by Joy Joya Jewelry Marketing Podcast

6 min listen

41 - 3 SEO Copywriting Tips for Jewelry Brands: Search engine optimization (SEO) is the practice of making improvements to your jewelry brand’s Internet presence, so you can appear in the top search results for keywords related to your brand. The copywriting on your website – including product... by Joy Joya Jewelry Marketing Podcast

6 min listen

14 - Why It's Important to Infuse Joy into Your Jewelry Marketing: You may have seen the viral video of UCLA gymnast Katelyn Ohashi’s flawless floor routine. It’s true that her movements were technically perfect, but her radiating joy stole the show. Did you know your jewelry brand can learn from Katelyn and... by Joy Joya Jewelry Marketing Podcast

6 min listen

9 - Big Branding Opportunities for Small Jewelry Brands: As a small jewelry brand, do you ever feel like you simply can’t compete with the major players in the jewelry industry? Instead of seeing size as a crutch, consider it an advantage. Small jewelry brands actually have colossal opportunities for... by Joy Joya Jewelry Marketing Podcast

6 min listen

11 - Maintain Jewelry E-Commerce Momentum After the Holidays: Hopefully, the holidays were a busy time for your jewelry brand. You ramped up promotions, bent over backwards to make shipping deadlines, and tried your best to serve your customers. You may still feel exhausted, but now’s not the time to rest on... by Joy Joya Jewelry Marketing Podcast

5 min listen

2 - Is Social Media Engagement Changing for Jewelry Brands?: If you’ve ever researched jewelry-related hashtags on Instagram, you’ve probably seen how saturated some of them are. For example, the #jewelry hashtag alone has more than 50,000,000 posts, while #jewelrydesigner has more than 3,000,000, and... by Joy Joya Jewelry Marketing Podcast

4 min listen

94 - How to Improve Your Jewelry Product Descriptions: With my background in creative writing, I personally love writing product descriptions. I find them to be extremely challenging in the best way, not only because the short word count is limiting but also because finding new things to say about jewelry... by Joy Joya Jewelry Marketing Podcast

19 min listen

18 - Brand Awareness vs Brand Identity for Jewelry Brands: I recently read an article in JCK about Pandora’s efforts to reinvent itself after an “unsatisfactory” 2018. Pandora executives admit the brand has high brand awareness but lacks brand identity. This got me thinking about the difference between... by Joy Joya Jewelry Marketing Podcast

5 min listen

31 - ROI to Expect from Jewelry Marketing Efforts: Prospective clients sometimes ask, “What ROI can we expect from our jewelry marketing efforts?” We understand the desire to want to know, but the answer can be complicated – and sometimes impossible to answer. In this podcast episode, we tackle... by Joy Joya Jewelry Marketing Podcast

5 min listen

13 - What's "Owned Media" - and Why Should Your Jewelry Brand Care?: Most jewelry brands today are so focused on perfecting their Instagram profiles that they forget about some other forms of content marketing that can help them attract the best-fit customers in a natural way, without having to shout over the noise of... by Joy Joya Jewelry Marketing Podcast

6 min listen

27 - Consider Instagram Checkout for Your Jewelry Marketing Strategy: Have you heard the recent announcement from Instagram about the platform’s new feature called Instagram Checkout? Different from Shopping on Instagram – which allows businesses to add product tags that provide more information and a link to... by Joy Joya Jewelry Marketing Podcast

6 min listen

25 - How Do You Know It's Time to Hire a Jewelry Marketing Consultant?: While some of our clients knew intuitively that working with a jewelry marketing consultant was the right next step, others aren’t so sure, and they ask, “Should we be investing in our marketing efforts now?” In this podcast episode, we explain... by Joy Joya Jewelry Marketing Podcast

5 min listen

21 - Interview with Nan Lung Palmer, Jewelry Merchandising and Product Development Consultant: I interview Nan Lung Palmer, the owner of Facets, a business-to-business consulting agency for both emerging jewelry designers and established jewelry companies. Nan helps brands fine tune their merchandising strategies and guide product... by Joy Joya Jewelry Marketing Podcast

48 min listen

16 - Jewelry Marketing Tips for Complete Beginners: Maybe your New Year’s resolution was to finally launch your jewelry business. Or maybe you haven’t even launched yet, and your jewelry business is still a glimmer of hope flickering in your eyes. Either way, you’re probably wondering, “What... by Joy Joya Jewelry Marketing Podcast

8 min listen

20 - Getting Started with Digital Advertising for Your Jewelry Brand: We want to reassure you that it’s okay to not find instant success with digital advertising for your jewelry brand. In fact, your initial missteps and stumbles will actually benefit you in the long run. Don’t get caught up in “analysis... by Joy Joya Jewelry Marketing Podcast

6 min listen

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190 - THE GOLD MINE - 3 Common Jewelry Marketing Strategy Issues

190 - THE GOLD MINE - 3 Common Jewelry Marketing Strategy Issues

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