Ever wonder why we have a hard time adapting to change? My guest today on Punk Rock HR, Melina Palmer, has the answer. Melina is a behavioral economist, the host of The Brainy Business Podcast and the author of “What Your Employees Need and Can’t Tell You: Adapting to Change with the Science of Behavioral Economics.” In this episode, Melina and I discuss all things change management and what it means for your workforce. We also discuss what it’s like to be an author, behavioral economics and how it all transcribes to the world of customers.  Punk Rock HR is proudly underwritten by The Starr Conspiracy. The Starr Conspiracy is a B2B marketing agency for innovative brands creating the future of workplace solutions. For more information, head over to thestarrconspiracy.com. To read the full show notes for this episode, visit: https://laurieruettimann.com/adapting-to-change