Is the metaverse a liberating space in which we can shake off our physical selves and explore multiple new identities freely and for fun? Or is it a means to escape very real-world, pressing and critical problems such as sustainability, climate change, and, where beauty is concerned, issues like body shaming? In other words, is the metaverse a place to bury our heads in the sand? In this Green Beauty Opinion, Formula Botabnica CEO and podcast host Lorraine Dallmeier shares her thoughts on the potential of metaverse, having had many of her preconceptions challenged by the previous episode’s guest, Dr Alex Box, an internationally-renowned artist, identity designer and beauty futurist. Listen in to expand your knowledge and viewpoints on this next-gen version of the Web which we will all come across and have to negotiate sooner or later.