YouTube is ? y'all!  How do I know?  ✔ It’s been instrumental in building my reputation as a social media expert. ✔ It’s helped me attract loyal fans & NEW clients. ✔ It’s even where I met my husband! How can you put video to work for your business (& personal life!) on the platform, too? YouTube expert Trena Little reveals her strategy in this week’s episode. So listen up! In this episode of the podcast, we talk about:  Trena's sage advice for getting started with YouTube How Trena first discovered the "most powerful marketing" she'd ever seen on YouTube Why you shouldn’t feel bad if you’re not a natural vlogger Should you have separate channels for talking about your personal life & biz? Where to send viewers: your website or your other videos? The #1 thing you need to perfect in order for your video to be successful The factor that determines how long your video should be Where the "golden number rule" of 10 minutes came from What Trena's "Firework Approach" is & how can you use it to make YouTube (& your biz) happy Trena's trick for juggling raising two small kids, running two businesses, and crushing it on YouTube Unpacking "watch through" & how to measure your audience retention Trena's exact-numbers formula for getting your video to GO VIRAL Her surprising tip for repurposing your YouTube videos into Reels Where to promote first: Instagram Video or YouTube …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest As a YouTube strategist, Trena, who has a  Master’s Degree in Business, helps online business owners develop a YouTube strategy that allows them to scale their business by driving more traffic to their offers with the right videos! She creates YouTube videos that work for her 24 hours a day 7 days a week, so she doesn’t have to! Website: https://www.trenalittle.com/ YouTube: trenalittle.com/youtube Instagram: https://www.instagram.com/trena_little/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/190