Key Points:
How Verblio got their start (01:02)
Steve explains who (and what) Verblio is competing against (04:35)
How Verblio is attracting top talent (07:33)
Steve talks about scaling while maintaining content quality (08:08)
What Verblio is doing to build brand reputation (08:37)
My thoughts on the importance of story-based marketing over fact-based marketing (09:06)
Steve talks about the sales channels Verblio is exploring at this stage in their growth (11:42)
My take on why timing is so important when entering a rapidly growing market (13:42)
Steve’s thoughts on product strategy and competing on value (15:00)
I explain why identifying your company’s uniqueness can lead to success (16:12)
Why Verblio chose to focus on digital marketing agencies (17:58)
Verblio’s strategy for future growth (20:14)
My thoughts on avoiding commoditization in mature categories (21:21)
Wrap up (24:20)
Mentioned:VerblioSteve PockrossScott YatesWade GreenHow Ross Hudgens focused on high quality clients, content and services to grow Siege MediaMimi TurnerThe magical science of storytelling, David JP Phillips“Only the Paranoid Survive” by Andrew GroveRoger MartinMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL