Key Points:
Rytis explains the opening he saw in the market when starting Omnisend (01:13)
My thoughts on the importance of speed when entering a category without established competition (03:38)
The strategies that won Omnisend their first 100 000 customers (06:31)
Rytis describes Omnisend’s profitable agency partner program (07:37)
I discuss why partner programs can be difficult to pull off, and what agency partner are looking for (09:03)
Rytis explains how original research fuels Omnisend’s content strategy (10:31)
My thoughts on the benefits of original research in online content (11:47)
Rytis unpacks Omnisend’s pricing strategy (16:32)
I describe the advantages of being either the high or low-cost option in your market (17:46)
Rytis explains why bootstrapping the company gave Omnisend a competitive advantage (18:37)
My thoughts on the downsides of VC funding if your growth can’t catch up to your spend (19:22)
I explain why you need to be better AND different to compete in a saturated space (21:30)
Rytis explains the contributing factors in Omnisend’s rapid growth over the last two years (22:35)
I discuss how the law of double jeopardy benefits large companies (25:19)
Wrap up (29:11)
Mentioned:Rytis Lauris LinkedInRytis Lauris TwitterOmnisend WebsiteOmnisend LinkedInPeter Caputa LinkedInDatabox WebsiteMichele Linn LinkedInMantis Research WebsitePaul Dyson LinkedInData2Decisions WebsiteHow Shopify's Morgan Brown helps them stay ahead of the competitionMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL