9 min listen
How Airlines Use Data to Increase Revenue -- Mark Ross-Smith // Travel Data Daily
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
How Airlines Use Data to Increase Revenue -- Mark Ross-Smith // Travel Data Daily
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
11 minutes
Released:
Nov 11, 2022
Format:
Podcast episode
Description
Mark Ross-Smith, CEO of Travel Data Daily, talks about key metrics to measure the success of your loyalty programs. Airline seat pricing originally relied on historical data to price seats. During the pandemic, people stopped flying as frequently and airlines had to turn to other signals to determine who to target in order to increase their revenue. Today, Mark discusses how airlines use data to increase revenue. Show NotesConnect With: Mark Ross-Smith: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 11, 2022
Format:
Podcast episode
Titles in the series (100)
How fast can a podcast grow in 1 month? (MarTech Podcast Update) by MarTech Podcast ™ // Marketing + Technology = Business Growth