We are so excited to have Justin Cucci, restauranteur, entrepreneur, and chef, as our guest on No Simple Road this week. Raised in NYC where his family owned and ran the beloved Waverly Inn, Justin was born immersed in the restaurant scene. Today, as the owner and executive chef of the renowned Edible Beats Group, Cucci has reinvigorated Denver’s restaurant culture. His six award-winning eateries (Root Down, Linger, El Five, Vital Root, Root Down DIA, and live music restaurant Ophelia’s Electric Soapbox) offer delicious, vegetable-forward menus using innovative sustainability practices and local produce. Each of Chef Cucci’s restaurants are based in a uniquely designed space inspired by the building’s history—from Vital Roots’ original candy factory to Ophelia’s former brothel to Linger’s start as a mortuary. With his focus on healthy, local and sustainable food--paired with dynamic and innovative restaurant design--Cucci has proven himself a leader in holistic dining and one of the industry’s most creative pioneers. We talk with Justin about his groundbreaking ESOP plan, how he got his start in the business, where he finds his inspirations, how he feels about the legacy he's creating, how it feels to open a new restaurant every few months, how his love of music has infused his career, why one would put an RV on a roof, and so much more!Head over to www.ediblebeats.com for info on all the goings on!No Simple Road Intro Music Created By ESCAPERFREE SHIPPING from Shop Tour Bus Use The PROMO CODE: nosimpleroadFor 20% off Sunset Lake CBD PROMO CODE: NSR20Make Sure to visit our friends at Fire On The Mountain for some amazing food at one of the 3 location in the Portland area or one of the 2 location in the Denver area!MUSIC IN THE COMMERCIALS BY AND USED WITH PERMISSION OF:CIRCLES AROUND THE SUNOUTRO MUSIC BY AND USED WITH PERMISSION OF:CHILLDREN OF INDIGONo Simple Road is part of OSIRIS MEDIA. Osiris Media is the leading storyteller in music, combining the intimacy of podcasts with the power of music.We inform and delight music fans by creating shows with leading artists, telling untold stories, and working with brands to craft compelling narratives that bring music to life.Support this show http://supporter.acast.com/nosimpleroad. Hosted on Acast. See acast.com/privacy for more information.