How do you earn, manage, and keep your employee trust? Soni Basi is here to explain why we need to start valuing authenticity, vulnerability, and throw away our cookie-cutter approaches. Soni is the Chief People Officer for Edelman, a communications company with an extraordinary reputation for being a global PR agency of choice, and explains how she uses a powerful combination of people skills and analytics to achieve success. Soni tells us about what she values in job positions, the importance of having a creative license, and how even performance management can be shifted to meet your personal values and goals. We hear about the outcomes of a low level of perceived trust, what employees are beginning to value, new expectations being placed on employers, and the potential results if these standards aren’t met. Key Points From This Episode:   A look at Edelman: number one PR agency globally. Soni’s role in Edelman. How Soni ended up working for Edelman. The different roles and job titles Soni has had in large companies. Common themes in how Soni chooses a particular job. Four important factors Soni desires in her role in a company. Why Soni values having a creative license. The findings of the Edelman Trust Barometer Report.  The growing sense of community within a workplace.  Current employee worries and new expectations. How companies can increase levels of trust between their employees and the organization. Soni shares a personal, vulnerable leadership story.   Tweetables: “When you show that you can do great work, you show how passionate you are, and you build a network, I think your career can take you to many places.” — Soni Basi [0:07:46]   “Action earns trust.” — Soni Basi [0:09:06]   “The more you can do to showcase what you stand for as an organization and what actions and behaviors you’re taking, the more likely you are to earn trust.” — Soni Basi [0:18:15]   Links Mentioned in Today’s Episode:   Soni Basi on LinkedIn Edelman  2022 Edelman Trust Barometer Report Talk Talent to Me Hired