In this episode, Emma chats with entrepreneur and brand founder Susan Yara.Susan recently launched her brand Naturium into Space NK here in the UK yet becoming a brand founder wasn't ever part of 'the plan' as Susan shares during this conversationAs it turns out, Emma and Susan have had similar starts in the beauty industry; both starting out in hard news before finding their niche in beauty and Emma wanted to find out how Susan navigated the transition from mainstream news to digital media and how that journey ended up launching one of the most exciting new beauty brands to hit shelves in recent yearsDuring their conversation, Susan shares where she learned her business instinct, where she learned what not to do, why some of her most popular videos on Mixed Makeup happened by chance, why she wanted to create skincare that people loved and also saw results from using and the common beauty mistakes we all makeNaturium is available at Space NK nowListen ad-free now on PatreonTo join the closed Facebook group for the podcast click here >> The Emma Guns Show Forum.To follow me on social media >> Twitter | Instagram.Sign up for my newsletter here >> Newsletter. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.