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Marketing at a Big Enterprise vs. a High Growth Startup

Marketing at a Big Enterprise vs. a High Growth Startup

FromDemand Gen U


Marketing at a Big Enterprise vs. a High Growth Startup

FromDemand Gen U

ratings:
Length:
44 minutes
Released:
Aug 23, 2022
Format:
Podcast episode

Description

Working within marketing at big enterprises vs. high-growth startups is a totally different story. Some people are cut out for big enterprises, and others would rather ply their trade with newer, smaller businesses.But what makes people favor one over the other?Jason Widup, VP of Marketing at Metadata, has tons of experience in both. He joins Mark Huber, Head of Brand & Product Marketing at Metadata, to share his experiences and why he left the world of big enterprise to team up with Metadata.Find out:What led Jason away from enterprisesHow marketing works as a sales support functionWhat surprised Jason about joining a startupTo find out more about marketing at different levels, listen to this full episode.0:00 – 0:50 – Introduction0:50 – 2:44 – Who’s ‘flannel Jason’? 2:44 – 5:22 – How did Jason end up working with enterprise companies?5:22 – 9:02 – What Jason liked about working for an enterprise company9:02 – 11:55 – Did Jason like leading teams at large companies?11:55 – 19:17 – What got on Jason’s nerves at enterprise companies?19:17 – 25:01 – Jason’s reasons for switching to a startup25:01 – 26:19 – Similarities between enterprises and startups26:19 – 34:26 – Top 3 differences between enterprises and startups34:26 – 38:48 – Why Metadata’s marketing team are closely aligned with the sales team38:48 – 42:56 – What surprised Jason most when starting at Metadata?42:56 – 44:13 – Outro
Released:
Aug 23, 2022
Format:
Podcast episode

Titles in the series (65)

Demand Gen U goes deep on one topic to bring you actionable, no fluff B2B marketing lessons we've learned along the way. In each episode, the Metadata team shares their successes (and failures), plus teach you what they’re doing to drive results. Get practical frameworks, tactics, and ideas you can immediately apply in your role.