Brett Ruiz and I connected on LinkedIn a few months ago, and his outlook on leadership and relationship building made us close friends immediately.Brett sees the business of home remodeling from a refreshingly innovative perspective.  The best way I can describe it is, he approaches his business the way a Silicon Valley startup founder approaches their business.  That's uncommonly brilliant in his industry.That's why he is the visionary of Medina Exteriors dba Simply Distinct Kitchens & Baths, and a dedicated Strategic Coach Student.In this episode we'll talk about:- The 8 Category levers: how an article from Category Pirates applies to his business- His plan for software development in his industry- His involvement in the Strategic Coach community, the number 1 entrepreneurship for small and medium-sized businesses (according to the past guest, Justin Breen)- His "New" way to go to clients: putting them first and not talking about his products, rather talking about the value and what it solvesConnect with Brett!On LinkedIn: https://www.linkedin.com/in/brett-ruiz-1a7530b/Support the show (https://connectwithpablo.com)