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    S2 E16 - Measuring Demand Creation

    S2 E16 - Measuring Demand Creation

    FromStacking Growth | The B2B Go-to-Market Podcast

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    S2 E16 - Measuring Demand Creation

    FromStacking Growth | The B2B Go-to-Market Podcast

    ratings:
    Length:
    50 minutes
    Released:
    Jun 28, 2022
    Format:
    Podcast episode

    Description

    Cassidy Shield (CGO), Victoria Sakal (The Vault), Daniel Pinkston (Performance Marketing Manager) and Myles Madden (Performance Marketing Manager) hosted today's Stacking Growth episode to talk about measuring brand and demand creation. They cover leading and lagging indicators, adopting a long-term mindset, how and where to create demand, and which qualitative and quantitative metrics you should be tracking.
    Released:
    Jun 28, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.