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S2 E20 - Should Brand and Demand Be One Team?

S2 E20 - Should Brand and Demand Be One Team?

FromStacking Growth | The B2B Go-to-Market Podcast


S2 E20 - Should Brand and Demand Be One Team?

FromStacking Growth | The B2B Go-to-Market Podcast

ratings:
Length:
48 minutes
Released:
Jul 14, 2022
Format:
Podcast episode

Description

Today's episode consists of a recording from last week's Stacking Growth LIVE event, where Cassidy Shield, Tory Kindlick and Darren Perucci talked through whether or not brand and demand should be on the same team. They talked through definitions, org structure, roles and responsibilities, the nuances between brand marketing and demand marketing, and the similarities between the two.
Released:
Jul 14, 2022
Format:
Podcast episode

Titles in the series (100)

It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.