21 min listen
S2 E20 - Should Brand and Demand Be One Team?
S2 E20 - Should Brand and Demand Be One Team?
ratings:
Length:
48 minutes
Released:
Jul 14, 2022
Format:
Podcast episode
Description
Today's episode consists of a recording from last week's Stacking Growth LIVE event, where Cassidy Shield, Tory Kindlick and Darren Perucci talked through whether or not brand and demand should be on the same team. They talked through definitions, org structure, roles and responsibilities, the nuances between brand marketing and demand marketing, and the similarities between the two.
Released:
Jul 14, 2022
Format:
Podcast episode
Titles in the series (100)
1 - Marketing Ops Do's And Don'ts by Stacking Growth | The B2B Go-to-Market Podcast