24 min listen
S2 E21 - Innovation in Outbound Sales is Lacking
S2 E21 - Innovation in Outbound Sales is Lacking
ratings:
Length:
43 minutes
Released:
Jul 19, 2022
Format:
Podcast episode
Description
Carl Ferreira and Cassidy Shield recorded a Friday afternoon conversation about the lack of innovation in outbound sales compared to that of marketing. They talk through why that is, how to bridge the gap, providing value and data as part of your outbound motion, and the four key components to outbound sales. By the end of the episode, you should have a handful of ideas for experimenting with innovation in your outbound motion. Stay tuned for a part 2 with results of Carl's outbound demand creation experiment.
Released:
Jul 19, 2022
Format:
Podcast episode
Titles in the series (100)
3 - Creating a Personal Brand on Company Time by Stacking Growth | The B2B Go-to-Market Podcast