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S2 E23 - Shifting Your Marketing Strategy in a Changing Market

S2 E23 - Shifting Your Marketing Strategy in a Changing Market

FromStacking Growth | The B2B Go-to-Market Podcast


S2 E23 - Shifting Your Marketing Strategy in a Changing Market

FromStacking Growth | The B2B Go-to-Market Podcast

ratings:
Length:
52 minutes
Released:
Jul 26, 2022
Format:
Podcast episode

Description

On last week's Stacking Growth Live, we covered a timely topic - how to shift your marketing strategy to match what's happening in the market. It's clear we are headed into a recession. Budgets are being slashed and therefore, there isn't as much demand to capture. In last week's event, we talked through manufacturing demand, customer insights and marketing's role in the shift, and budget & team management in a downturn. 
Released:
Jul 26, 2022
Format:
Podcast episode

Titles in the series (100)

It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.