Launching a successful demand gen program is something that a lot of marketing leaders strive for. But it's easier said than done. Common hurdles include:
- Crafting a compelling point of view
- Outlining a strategy
- Getting buy-in from the C-Suite
- Executing on both paid media spend and organic channels
- And more...
These are all the things that Grant Duncan has done successfully in his time as VP of marketing at Zingtree. In this episode, he talks with Sam and Sidney to discuss exactly how he did that.

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