This episode is brought to you by Sendlane.   Eddie says, “it’s like going to gym, a gym for your mind. And in the beginning, no one enjoys exercising when they first start. Obviously, there are a few exceptions, but the same is true with meditation. It's really, really freaking hard to develop a meditation practice. But once you do, and once you're doing it, you sort of get runners high and it becomes this sort of beautiful practice and you have a beautiful relationship with your cushion or your bench because you're sitting on it for so long.”   Today we interview Eddie Cohen, Founder of Walden. Walden creates products to inspire ritual, encourage the present moment, and honor tactility. Their products help create space for the self.   We discuss:   * Why he’s grateful * The story of his 10 day meditation retreat and what he learned * Arriving at a fork in the road with his career * An overview of the brand and the difficulty in launching * Product philosophy and the story behind the Candle clock * Product reviews including meditation cushion, bench, essential oils, aromas, and timer * His thoughts on meditation apps like calm * Plans for the future * How has meditation helped him * Why design is so important to him * Building a brand from an idea * Quite hours and rituals * Why gratefulness is so important   Join Ramon Vela and Eddie Cohen, as we break down the inside story of Walden on The Story of a Brand.   For more on Walden, visit: https://walden.us/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!