To really succeed in business, entrepreneurs must become masters of promotion. In this episode, former Dave Ramsey associate Bill Hampton shares why you should be a consultant to your own business and how you can play to win, even in challenging times.    YOU WILL LEARN:·     The five questions all entrepreneurs must ask themselves.·     Why knowing your customer is the key to effective promotion.·     How to identify the core needs of your clients. MENTIONED IN THIS EPISODE: The Peak Experience Master Class “Beware the Naked Man Who Offers You His Shirt,” by Harvey Mackay S2E43, The Coming Recession S2E44, How to Recession Proof Your Business S2E47, Recession-Proof Your Money Part 1 S1E279, Moving the Needle - an Interview with Bill Hampton S1E265, The E-Myth Revisited – an Interview with Michael E. Gerber “The Power of Moments,” by Chip Heath and Dan Heath “The Greatest Showman,” movie  NOTEWORTHY QUOTES FROM THIS EPISODE: “Opportunity is born out of struggle. And if you have the ability to see it, it can create some great growth in people's personal lives and people's business.” – Bill Hampton “Work on the business, not in the business.” – Brian Buffini “You learn so much when you know your customer.” – Bill Hampton “People want to feel important.” – Bill Hampton “Lead with the core need.” – Bill Hampton Hosted on Acast. See acast.com/privacy for more information.