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    PNR 48: Watch Out! Major TV Dollars to Hit Content Marketing

    PNR 48: Watch Out! Major TV Dollars to Hit Content Marketing

    FromThis Old Marketing

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    PNR 48: Watch Out! Major TV Dollars to Hit Content Marketing

    FromThis Old Marketing

    ratings:
    Length:
    58 minutes
    Released:
    Oct 13, 2014
    Format:
    Podcast episode

    Description

    In this episode of #ThisOldMarketing, Robert and Joe discuss the sale of content advertising agency Story Worldwide to Next Fifteen.  That flows really well into an interview with the CEO of Omnicom, who is suggesting to his clients that they put 10-25% of their TV dollars into digital (here comes the content gap). The boys also discuss how HuffPost is seeing 30% of their revenues as content services.  Rants and raves include a must-see video from Harlan Ellison on writers getting paid.  This week's TOM example: the space program.
    Released:
    Oct 13, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.