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    PNR 50: Hey WSJ - Native Advertising Is NOT Content Marketing

    PNR 50: Hey WSJ - Native Advertising Is NOT Content Marketing

    FromThis Old Marketing

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    PNR 50: Hey WSJ - Native Advertising Is NOT Content Marketing

    FromThis Old Marketing

    ratings:
    Length:
    52 minutes
    Released:
    Oct 28, 2014
    Format:
    Podcast episode

    Description

    In this episode of PNR: This Old Marketing, Joe and Robert discuss the real definition of content marketing.  Mozilla launches a new media platform and Snapchat says NO to native advertising...but do they? This week's rants and raves include an amazingly inaccurate infographic and why the Wall Street Journal doesn't understand what content marketing really is. This week's #ThisOldMarketing example: Scandinavian Airlines.
    Released:
    Oct 28, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.