51 min listen
PNR 70: Starbucks Announces Next Move as Media Company
PNR 70: Starbucks Announces Next Move as Media Company
ratings:
Length:
56 minutes
Released:
Mar 16, 2015
Format:
Podcast episode
Description
In this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor. In addition, the boys rant about Nokia launching a content marketing "campaign" with Wired, and then rant a little more about the term "branded content". Raves include discussion about a new formula to measure content marketing, and why it might be necessary to get a new name for podcasting. This week's #ThisOldMarketing example: Public Accountant Magazine.
Released:
Mar 16, 2015
Format:
Podcast episode
Titles in the series (100)
PNR 8: The End of Content Marketing | Kevin Spacey, Netflix and JELL-O: Content Marketing with Pulizzi and Rose by This Old Marketing