In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majority of time is spent ranting about Basecamp moving their blog over to Medium full time.  Rants and raves include the trouble in TV Land and Hollywood and a breakdown of Joe's 2016 predictions.  This week's TOM example: Rudolph the Red-Nosed Reindeer.
This week's story links:
Industrial Strength Branded Content
http://www.mondaynote.com/2015/12/14/industrial-scale-branded-content/
 
2016 Content Marketing Predictions
http://mashable.com/2015/12/18/content-marketing-predictions/#mz6i0n96XuqF
 
Signal Vs. Noise Moves Its Blog To Medium
https://m.signalvnoise.com/signal-v-noise-moves-to-medium-c8083ce19686#.f7e2inazl
 
 
SPONSOR


Widen and Visual Storytelling - http://bit.ly/widen-visual-storytelling

 
RANTS AND RAVES
 


Robert's Rant/Rave on TV and Hollywood

http://www.wsj.com/articles/glut-of-scripted-tv-content-troubles-hollywood-1450296686?mod=djemCMOToday


Joe's Rave on Content Marketing Predictionshttp://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/