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PNR 111: FTC In No-Win Situation with Native Advertising
PNR 111: FTC In No-Win Situation with Native Advertising
ratings:
Length:
64 minutes
Released:
Dec 28, 2015
Format:
Podcast episode
Description
In this New Year's edition of #ThisOldMarketing, Joe and Robert discuss the most recent FTC statement on native advertising and what it means to brands and publishers. Forbes announces a "light ad" site for ad blockers and ANA chooses "content marketing" as the phrase of the year. The boys cap it off with another Medium story, and why CEO Ev Williams is a master seducer. Rants and raves include YouTube vs. Facebook and The Business Romantic. This week's TOM example: Komputronik buys Benchmark.
This week's news stories:
Forbes blocks Ad Blockershttp://www.mediapost.com/publications/article/265502/forbes-blocks-ad-blockers-launches-agency-counc.html
ANA Says “content marketing” is this Year’s word of the yearhttp://www.thedrum.com/news/2015/12/21/ana-says-content-marketing-word-year
FTC Releases Native Advertising Guidelineshttp://adage.com/article/media/federal-trade-commission-releases-native-ad-guidelines/301921/
Medium’s Ev Williams: ‘It’s Going to Make Less and Less Sense to Publish on the Webhttp://linkis.com/recode.net/2015/12/2/mzkdd
SPONSORContent Marketing University - http://contentmarketinguniversity.comRANTS AND RAVESRobert's Ravehttp://www.amazon.com/gp/product/B00JOFYXYG?psc=1&redirect=true&ref_=oh_aui_d_detailpage_o01_
Joe's Ravehttps://www.youtube.com/watch?v=y_5mNccPBUk
#ThisOldMarketing - Poland's Komputronik Buys Benchmarkhttp://www.warsawvoice.pl/WVpage/pages/article.php/15795/article
This week's news stories:
Forbes blocks Ad Blockershttp://www.mediapost.com/publications/article/265502/forbes-blocks-ad-blockers-launches-agency-counc.html
ANA Says “content marketing” is this Year’s word of the yearhttp://www.thedrum.com/news/2015/12/21/ana-says-content-marketing-word-year
FTC Releases Native Advertising Guidelineshttp://adage.com/article/media/federal-trade-commission-releases-native-ad-guidelines/301921/
Medium’s Ev Williams: ‘It’s Going to Make Less and Less Sense to Publish on the Webhttp://linkis.com/recode.net/2015/12/2/mzkdd
SPONSORContent Marketing University - http://contentmarketinguniversity.comRANTS AND RAVESRobert's Ravehttp://www.amazon.com/gp/product/B00JOFYXYG?psc=1&redirect=true&ref_=oh_aui_d_detailpage_o01_
Joe's Ravehttps://www.youtube.com/watch?v=y_5mNccPBUk
#ThisOldMarketing - Poland's Komputronik Buys Benchmarkhttp://www.warsawvoice.pl/WVpage/pages/article.php/15795/article
Released:
Dec 28, 2015
Format:
Podcast episode
Titles in the series (100)
PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again: Content Marketing with Pulizzi and Rose by This Old Marketing