51 min listen
PNR 125: Big Brands Favoring Content, But Will It Matter?
PNR 125: Big Brands Favoring Content, But Will It Matter?
ratings:
Length:
55 minutes
Released:
Apr 4, 2016
Format:
Podcast episode
Description
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing. The boys love the report, but doubt that many will execute the approach properly. Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform. Rants and raves include content marketing ROI and LEGO. This week's TOM example: The Federalist Papers.
This week's story links:
Companies Favoring Content Over Adshttp://www.broadcastingcable.com/news/technology/study-companies-favoring-content-over-ads/154962New Study Shows Why Retailers Should Ramp Their Email Gamehttp://www.adweek.com/news/technology/study-shows-why-retailers-should-ramp-their-email-game-millennials-170355
The Rise of the Publishing Platform Specialisthttp://www.wsj.com/articles/the-rise-of-the-publishing-platform-specialist-1458896683SPONSOR: GoToWebinar and this amazing eBook on how to get the right people to your webinar - http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttps://www.marketingtechblog.com/whats-cost-acquiring-versus-retaining-customer/
Joehttps://www.linkedin.com/nhome/updates?topic=6118945958337265664&trk=eml-mention-reply-nus&midToken=AQGe3WvFB8snLw&fromEmail=fromEmail&ut=0m1n_O9Me65Dc1
http://firstround.com/review/content-is-eating-the-world-contentlys-ceo-on-winning-at-marketings-fastest-growing-trend
#ThisOldMarketing - The Federalist Papershttps://en.wikipedia.org/wiki/The_Federalist_Papers
This week's story links:
Companies Favoring Content Over Adshttp://www.broadcastingcable.com/news/technology/study-companies-favoring-content-over-ads/154962New Study Shows Why Retailers Should Ramp Their Email Gamehttp://www.adweek.com/news/technology/study-shows-why-retailers-should-ramp-their-email-game-millennials-170355
The Rise of the Publishing Platform Specialisthttp://www.wsj.com/articles/the-rise-of-the-publishing-platform-specialist-1458896683SPONSOR: GoToWebinar and this amazing eBook on how to get the right people to your webinar - http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttps://www.marketingtechblog.com/whats-cost-acquiring-versus-retaining-customer/
Joehttps://www.linkedin.com/nhome/updates?topic=6118945958337265664&trk=eml-mention-reply-nus&midToken=AQGe3WvFB8snLw&fromEmail=fromEmail&ut=0m1n_O9Me65Dc1
http://firstround.com/review/content-is-eating-the-world-contentlys-ceo-on-winning-at-marketings-fastest-growing-trend
#ThisOldMarketing - The Federalist Papershttps://en.wikipedia.org/wiki/The_Federalist_Papers
Released:
Apr 4, 2016
Format:
Podcast episode
Titles in the series (100)
PNR 26: Finding the Moneyball of Content Marketing: Content Marketing with Pulizzi and Rose by This Old Marketing