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PNR 138: Agencies, Brands and Media Starting to Look the Same

PNR 138: Agencies, Brands and Media Starting to Look the Same

FromThis Old Marketing


PNR 138: Agencies, Brands and Media Starting to Look the Same

FromThis Old Marketing

ratings:
Length:
57 minutes
Released:
Jul 4, 2016
Format:
Podcast episode

Description

In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency players. Facebook yet again tweaks their algorithm, making it almost impossible for anyone to reach anyone else without paying for it.  Rants and raves include Vice, Buzzfeed and the history of content marketing.  This week's TOM: Tower Records and Pulse! Magazine. This week's story links: Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr138a for a special offer for PNR listeners. Thrillist’s Content Marketing Division Is Launching A Booze Focused Site http://www.wsj.com/articles/thrillists-content-marketing-division-is-launching-a-booze-focused-site-1467194400 Male Oriented Web Publisher Woven Digital Raises 18.5 Millionhttp://www.wsj.com/articles/male-oriented-web-publisher-woven-digital-raises-18-5-million-1467284400 What Facebook Wants You To Know About Their Changing Algorithmhttp://money.cnn.com/2016/06/29/media/facebook-ranking-changes-news-feed/index.html SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr138b RANTS AND RAVES   Roberthttp://www.wsj.com/articles/vice-buzzfeed-tread-on-madison-avenues-turf-1466568065   Joe http://contentmarketinginstitute.com/2016/07/history-content-marketing/ TOM - Tower Recordshttps://en.wikipedia.org/wiki/Pulse!_(magazine)
Released:
Jul 4, 2016
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.