In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what's made them successful in their careers.  Then, both discuss what they've seen work and not work in enterprises around the world when it comes to content marketing.  Rants and raves include Forbes and Yahoo!  This week's TOM example: Chief Content Officer (CCO) magazine. This week's story links: Top Sponsor: Noosh and Get the Content Marketing Benchmark Report - http://cmi.media/pnr156b 5 Trends to Watch In Content Marketing For 2017http://www.forbes.com/sites/miketempleman/2016/11/03/content-marketing-trends-what-to-expect-in-2017-and-beyond/#4a9f2c6550ca Episode Sponsor: Curalate and the 6 Tips to Lower Your Cost-Per-Click by 40% - http://cmi.media/pnr156a  RANTS AND RAVES  https://finance.yahoo.com/quote/WTW/?p=WTW https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612/ref=asap_bc?ie=UTF8 TOM EXAMPLE:http://contentmarketinginstitute.com/chief-content-officer/