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PNR 186: Mary Meeker Dedicates Entire Slide to Content Marketing
PNR 186: Mary Meeker Dedicates Entire Slide to Content Marketing
ratings:
Length:
67 minutes
Released:
Jun 5, 2017
Format:
Podcast episode
Description
In this episode of This Old Marketing, Joe and Robert dissect Mary Meeker's Annual Internet Trends report...and guess what? It actually mentions content marketing this year. Woo hoo! In other news, Amazon, Netflix and Google continue to gobble up content opportunities. Rants and raves include no wasted opportunities. This week's TOM example: Land Rover. This week's show links: Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr186b Mary Meeker’s 2017 Internet Trends Report http://adage.com/article/media/10-takeaways-mary-meeker-s-2017-internet-rrends-report/309214/ With a Big Amazon Streaming Deal, Berkeley’s Journalism Program Is Building A Revenue Stream http://www.niemanlab.org/2017/05/with-a-big-amazon-streaming-deal-berkeleys-journalism-program-is-building-a-new-revenue-stream/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr186a RANTS AND RAVES http://www.noopportunitywasted.com/NOW-Book TOM - LANDROVERhttp://www.campaignlive.com/article/case-study-land-rover-customer-magazine/194221 http://www.redwoodlondon.com/our-work/land-rover-loyalty-content
Released:
Jun 5, 2017
Format:
Podcast episode
Titles in the series (100)
PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again: Content Marketing with Pulizzi and Rose by This Old Marketing