Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like? In other news, the Washington Post begins licensing its Content Management System to large brands, paving the way for Jeff Bezos's (Amazon's) dominance over yet another category. An important stat: 49% of Google searches end up in zero clicks, and Google's strategy will only end up increasing this number. Could search engine optimization die along with advertising? Raves include how Red Bull Media House started and rants include web contact forms, while Robert goes into detail on the failure of written-content projects from brands. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by CMI's Demand Generation Summit.