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Social Media Is the Dread Pirate Roberts of Marketing (254)

Social Media Is the Dread Pirate Roberts of Marketing (254)

FromThis Old Marketing


Social Media Is the Dread Pirate Roberts of Marketing (254)

FromThis Old Marketing

ratings:
Length:
67 minutes
Released:
Jan 15, 2021
Format:
Podcast episode

Description

This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech? And, while that was happening, someone scraped all Parler's data. The run on music archives continues, with OneRepublic's Ryan Tedder getting a boat load of cash for songs we've never heard. How does the media rebound? By becoming human again of course. Axios launched a 10k subscription product to help brands communicate better internally. They may not have priced it high enough. And as a cake topper, over 1,000 brands unknowingly ran ads against articles promoting conspiracy theories. We are shocked. In rants and raves, Joe raves about Mr Beast's origin story, while Robert gushes over Edelman's Trust Barometer. Catch past episodes show notes at ThisOldMarketing.site.
Released:
Jan 15, 2021
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.