The creative field is rife with challenges, and Mauro Porcini knows this better than most. In his three-decade long career, Mauro has gone from a young aspiring designer to the Chief Design Officer of PepsiCo. In this episode, Mauro shares his journey and how he's learned to navigate the ever-changing landscape of the design industry. He also fills us in on his new book, The Human Side of Innovation, and how it came about as a way to give back to the design community. In addition, Mauro talks about what he looks for in new creative talent, and how he's able to foster an environment that allows them to do their best work. Whether you're a young designer just starting out, or a seasoned professional looking to take your career to the next level, this conversation with Mauro is sure to leave you inspired. Highlights of our conversation: Mauro's upbringing and the value of humility as an aspiring creative Ascending the corporate ladder as a designer Maximizing the value you can provide as a leader What the best creatives have in common and the tools he uses to find them Enjoy!