What Should I Do If People Are In Multiple Remarketing Audiences?

FromGoogle Ads Strategy with Kyle Sulerud

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What Should I Do If People Are In Multiple Remarketing Audiences?

FromGoogle Ads Strategy with Kyle Sulerud

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Length:

6 minutes

Released:

Dec 16, 2019

Format:

Podcast episode

Description

Kyle answers the question: How should you approach targeting if you have two different products in one website? Episode resources and transcript: https://googleadsstrategy.com/what-should-i-do-if-people-are-in-multiple-remarketing-audiences?/

Released:

Dec 16, 2019

Format:

Podcast episode

Titles in the series (100)

Host Kyle Sulerud answers your questions about Google Ads and YouTube Ads. Want answers to your questions? Go to GoogleAdsStrategy.com and ask.

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What Can't I Say in My Ads?: Kyle answers the questions: What Can’t I Say in My Ads? Are alcoholic products and adult websites allowed in Google Ads? Can you spell words using symbols in Google Ads? Can you use emojis and non-standard symbols for your ads? Can you put... by Google Ads Strategy with Kyle Sulerud
9 min listen
How Does Location Targeting Work?: Kyle answers the questions: What are some traps that people fall into when it comes to location targeting in their Google Ads campaign? What is the option preset by Google Ads when it comes to location targeting? What are the options offered... by Google Ads Strategy with Kyle Sulerud
14 min listen
How Do I Increase ROI (Return on Investment)?: Kyle answers the questions: How Do I Increase Return on Investment (ROI)? How do I calculate ROI? Is increasing ROI a good idea? Is ROI more important than profit? How do I decrease ad spend? How do I increase the amount that I'm making after... by Google Ads Strategy with Kyle Sulerud
13 min listen
Which Conversion Attribution Model Should I Use?: Kyle answers the questions: What is First Click attribution model? What is Last Click attribution model? What is Linear attribution model? What is Time decay attribution model? What is Position-based attribution model? What is Data driven... by Google Ads Strategy with Kyle Sulerud
12 min listen
What are Impressions, Clicks, and Conversions?: Kyle answers the questions: What is an impression when it comes to Google Ads? What is click-through rate? What are the different metrics that show up in the interactions column of Google Ads? What is average cost per interaction? What is a... by Google Ads Strategy with Kyle Sulerud
15 min listen
How To Increase Brand Awareness: Kyle answers the questions: What is brand awareness? How do you increase brand awareness? Why would somebody want brand awareness? What mistake do small businesses often make when it comes to running ads? Should brand awareness be the main... by Google Ads Strategy with Kyle Sulerud
6 min listen
Why Should You Use Bid Adjustments?: Kyle answers the questions: What is a Bid Adjustment? Can you adjust bids based on the schedule? Can you adjust bids based on location, audiences, or demographics? Can you get better results by bidding more for people with higher income? Will... by Google Ads Strategy with Kyle Sulerud
11 min listen
How to Get To the Top Ad Position?: Kyle answers the questions: Should you always aim for the top ad position? Is being in the top ad position always profitable? Does Google always reward the top stop to bidders who pay the most? Does ad relevancy have more weight than the... by Google Ads Strategy with Kyle Sulerud
10 min listen
How to Target the Right People?: Kyle answers the questions: What is the most important thing to do to reach the right people? How should you set up your Google Ads campaign if you want to target more of the right people? Is it good to be too specific when it comes to... by Google Ads Strategy with Kyle Sulerud
9 min listen
Is Google Ads a Waste of Money?: Kyle answers the questions: Is Google Ads a scam or a rip-off? Should you add as many negative keywords as possible? Should you add exact match keywords to your campaign? Should you make use of phrase match keywords? Can the Search Term... by Google Ads Strategy with Kyle Sulerud
11 min listen
What are Ad Extensions?: Kyle answers the questions: What are Ad Extensions? Are there many types of extensions? How many extensions does Google allow in your ads? What are callout extensions? What are structured snippet extensions? What are price extensions? What are... by Google Ads Strategy with Kyle Sulerud
14 min listen
What are Negative Keywords and How Do I Find Them?: Kyle answers the questions: What are negative keywords? Is it important to add negative keywords? How do you find negative keywords? How do negative keywords affect Google's artificial intelligence? Are "negative keywords” and “keywords”... by Google Ads Strategy with Kyle Sulerud
9 min listen
What is Remarketing?: Kyle answers the questions: What is remarketing? Is remarketing the same as retargeting? How can you create a remarketing list? Can Google automatically create an audience for you? Can you customize your own remarketing list in different ways?... by Google Ads Strategy with Kyle Sulerud
10 min listen
What Should You Say in Your Ads?: Kyle answers the questions: What should you say in your ads? What are the crucial parts of an ad? What is a headline? What is a description line? What is the purpose of a description line and ad extensions? How many headlines are allowed in an... by Google Ads Strategy with Kyle Sulerud
11 min listen
Do You Recommend Learning Facebook Ads before Google Ads?: Kyle answers the questions: What types of businesses should advertise on Google? What types of businesses should advertise on Facebook? Which is better: Google Ads or Facebook Ads? Episode resources and transcript: by Google Ads Strategy with Kyle Sulerud
7 min listen
How Does Audience Targeting Work?: Kyle answers the questions: How does audience targeting work? What is an “audience”? What is a “remarketing audience”? What is an “In-market Audience”? How do we make use of these audiences? Can you layer different audiences?... by Google Ads Strategy with Kyle Sulerud
14 min listen
How Does Bidding Work in Google Ads?: Kyle answers the questions: How does bidding work in Google ads? Why do advertisers need to bid for ad placements? Is the top spot of Google search results only available to the highest bidder? Will Google still award the top spot to the... by Google Ads Strategy with Kyle Sulerud
10 min listen
Are Google Search Partners Worth It?: Kyle answers the questions: Are Google Search Partners worth your time, effort, and money? What are some advanced strategies you can implement to make sure you’re taking advantage of the Search Partner Network? Will you get a ton of... by Google Ads Strategy with Kyle Sulerud
9 min listen
What are Google Search Partners?: Kyle answers the questions: Is it a good idea to immediately turn off the Search Partner Network in a Google Ads campaign? Do Google Search Partner Ads work? Can you track the progress of Search Partner Ads in your campaign? Would you... by Google Ads Strategy with Kyle Sulerud
8 min listen
How Much Should You Spend on Google Ads?: Kyle answers the questions: What is the most common question that potential clients and beginners ask when it comes to Google Ads? Is there a set amount that everyone spends when starting to run Google Ads? Does higher ad spend automatically... by Google Ads Strategy with Kyle Sulerud
8 min listen
What is the Display Network?: Kyle answers the questions: What is a display ad? What are the benefits of responsive display ads? Are there different formats and sizes for display ads? Are display ads overpriced? What does it take to convert the type of traffic that’s... by Google Ads Strategy with Kyle Sulerud
12 min listen
How to Maximize Results with a Limited Budget: Kyle answers the questions: How can you maximize results with a limited budget? Should you work with a limited budget when it comes to Google Ads? Should you be a “sniper” or a "machine gunner” in your campaigns? Are all campaigns... by Google Ads Strategy with Kyle Sulerud
9 min listen
Should I Change from Maximize Clicks to Maximize Conversions?: Kyle answers the questions: Is Maximize Clicks a good strategy? What happens in your campaign if you choose Maximize Clicks strategy? What is Maximize Conversions? When does Maximize Conversions work? Episode resources and transcript: by Google Ads Strategy with Kyle Sulerud
12 min listen
What is a Good CTR (Clickthrough Rate)?: Kyle answers the questions: What is clickthrough rate? What is a good CTR for Search Ads? Under what conditions can you have a very high clickthrough rate? What is a bad CTR for Search Ads? Can you still be profitable with low CTR ad... by Google Ads Strategy with Kyle Sulerud
11 min listen
Top 3 Actionable Items for a Small Business Owner to Get Started with Google Ads: Kyle answers the questions: Is it important to seek professional help when it comes to Google Ads? What can you do if you don’t have the budget to hire a Google Ads professional? When actually setting up a campaign, what is the most important thing... by Google Ads Strategy with Kyle Sulerud
13 min listen
What Are Some Ways PPC Agencies Can Charge Clients?: In this episode, Kyle shares how PPC Agencies can charge clients using different models such as: Percentage of ad spend Flat monthly fee CPM (cost-per-thousand) impressions Cost per lead Percent of profit Project-based Hybrid model Episode... by Google Ads Strategy with Kyle Sulerud
17 min listen
What is a Landing Page?: Kyle answers the questions: What is a Landing Page? How is a landing page different from a normal website? Is the homepage of a website the best landing page? Should a landing page have a full menu bar? What is the main purpose of a... by Google Ads Strategy with Kyle Sulerud
7 min listen
My Google Shopping Campaign Isn't Working...Help!: Kyle answers the questions: What is a Smart Shopping campaign? What are the advantages and disadvantages of a Smart Shopping campaign? What causes useless impressions and clicks on your Google Ads campaign? What is a Standard Shopping campaign? Which... by Google Ads Strategy with Kyle Sulerud
9 min listen
How Can I Improve CTR (Clickthrough Rate)?: Kyle answers the questions: Is simply improving your clickthrough rate the best goal to have in a campaign? Can improving your CTR be sometimes detrimental for your campaign? Can you create ads that attract more clicks? How can you increase... by Google Ads Strategy with Kyle Sulerud
9 min listen
How To find Good Keywords to Target ?: Kyle answers the questions: How can you find good keywords to target? What mindset should you have when coming up with a good keyword list? What is Google Keywords Planner? Is Google Keywords Planner beneficial when finding good keywords? Is... by Google Ads Strategy with Kyle Sulerud
10 min listen

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How to Get Started on Google Ads With a Shoestring Budget?: In this episode, Kyle answers the following questions: Can a budget of $10 per day still work if the competition is high? Can you get cheaper traffic by using a bunch of long-tail keywords? Should you really just depend on paid traffic even if you... by Google Ads Strategy with Kyle Sulerud
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What Should I Do If People Are In Multiple Remarketing Audiences?

What Should I Do If People Are In Multiple Remarketing Audiences?

Description

Titles in the series (100)

More Episodes from Google Ads Strategy with Kyle Sulerud

Related podcast episodes