In this interview, Kyle Sulerud talks to Callum Davies, the person behind the successful agency, Illuminate Digital. Callum specializes in running ads for medical professionals. He shares the biggest mistake that these professionals make when running their own Google Ads, and what they (or their ads manager) can focus on in order to run a successful campaign. Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-dentists-and-orthodontists/ Here's the link to ClickFunnels landing page template: https://youtu.be/hCtLdEGg9cw