In this episode, Mitch converses with Arnaud Azoulay, CEO of Babylon Tours, a walking tour company specializing in museum tours across Europe.Arnaud is a maverick and an outlier. He’s one of the rare walking tour companies that has scaled its brand into nearly a dozen cities. And he’s done it on a lean team and budget, by focusing on the basics: a quality tour and quality guides. He’s not distracted by all the tech talk, and he sells primarily through OTAs.In this episode, we’ll discuss: Arnaud’s success story from a 30-something Paris guide to scaling a tour business to 10 cities. His organic and gradual approach to growth The importance of combo products, and how he sells them Why he still offers a personal human touch despite using automations Why he firmly believes in using OTAs as his main sales channel, and his experience with Viator Accelerate His focus on the quality of experience What’s been working for his OTA listings How he gets repeat customers as a day tour operator What he’s learned from In N Out Burger in California As always, much more exclusive members-only content available on tourpreneur.com/plus