36 min listen
108. Campaign podcast: Waitrose controversy, Big Awards & Christmas ads part two
FromCampaign podcast
108. Campaign podcast: Waitrose controversy, Big Awards & Christmas ads part two
FromCampaign podcast
ratings:
Length:
37 minutes
Released:
Nov 24, 2022
Format:
Podcast episode
Description
The complaints from skin cancer patients around a scene where two farmers appear to be comparing sun tan lines in Waitrose & Partners' Christmas ad are likely to make many clients "risk averse". That's according to Emma de la Fosse, chief creative officer at Digitas UK, who was speaking on The Campaign Podcast. She said: "This kind of thing terrifies clients and it's really difficult to sell brave work to clients and to get clients to run it. Something like this will just make clients risk averse."De la Fosse added that she is not making these comments lightly as she herself has suffered from cancer.Waitrose has since apologised for the scene and is now airing a new version of the work which no longer includes the scene that has caused offence.Martin Beverley, chief strategy officer at Adam & Eve/DDB (the agency behind the ad "It's beginning to look a lot like Christmas"), added: "It was intended to be light-hearted and true to life but we've very much listened to the feedback that we had and we very quickly re-edited the ad to amend that scene and it's back on air without that scene."Also on the podcast, Campaign Big Awards co-chair of judges Shelley Smoler, chief creative officer at Droga5 London, explained that the industry is at the "pinnacle of purposeful work". She added: "The heavy presence of it suggests that maybe we are reaching the end of an era. Of course it's important that we do good in the world but in terms of a creative trend there's definitely room for something new and it feels like it's coming."In part two of a review of Christmas work, the three guests critiqued Amazon "Joy is made" by Lucky Generals, Lego Group "Build a playful holiday" by The Lego Agency, McDonald's "The list" by Leo Burnett and Argos "Avalanche" by The & Partnership.The podcast was hosted by Gurjit Degun, creativity and culture editor at Campaign. Hosted on Acast. See acast.com/privacy for more information.
Released:
Nov 24, 2022
Format:
Podcast episode
Titles in the series (100)
Technology's unclosed circle: Domino's head of digital Nick Dutch, and Iris' head of planning Ben Essen join the podcast to talk about their experiences at SXSW, discussing everything from capitalism as a valid economic model to whether marketers can ever ethically use brainwave-re... by Campaign podcast