In this episode, George Prout, the President of the Independent Division of Craft Diamonds, tells us about Lab-Grown diamonds, how they've been the biggest disrupter in the jewelry industry, how jewelers need to carry them because consumers are asking, and even shares a great selling technique when talking with customers.  We learned George is very knowledgeable about diamonds and the jewelry industry but also about many things which makes this interview a real pleasure to conduct and will make it one that many listeners will love.   Find out more about George Prout at: https://www.craftdiamonds.com/ Brought to you by: Southern Jewelry News: https://southernjewelrynews.com/ Jewelry Store Marketers: https://jewelrystoremarketers.com/ Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast Subscribe on your favorite podcast platform: • Apple Podcast = https://podcastsconnect.apple.com/my-podcasts/show/pearls-of-wisdom-jewelry-podcast/766e5a05-cc17-40a5-8d5a-f2a65b5b6c88 • Amazon Music/Audible = https://www.audible.com/pd/Pearls-of-Wisdom-Jewelry-Podcast-Podcast/B09WQHQFVS • iHeartRadio = https://www.iheart.com/podcast/263-pearls-of-wisdom-jewelry-p-94785996/ • Spotify = https://open.spotify.com/show/6IU1OHwxrNZ0YW0GWGvJB5?si=5627249218c149e8