Early in his career, Eric Aparicio realized he wanted to work at a company with a deeper purpose, and that's exactly what he found at Yahama. Now, as the senior director of strategic marketing, he gets to share the Yamaha story with a growing audience. In this episode, Eric joins cohosts Kristi and Monica to discuss how Yahama empowers expression through music, the company's reverse logistics and community outreach efforts, the evolution of its marketing approach, and more.Additional Links & Resources:Learn more about Logistics with Purpose: https://supplychainnow.com/program/logistics-with-purposeLearn more about Vector Global Logistics: https://vectorgl.com/Subscribe to Logistics with Purpose: https://logistics-with-purpose.captivate.fm/listenYamaha Global webpage for sustainability: https://www.yamaha.com/en/csr/Yamaha Cares Upcycle Program: https://usa.yamaha.com/news_events/2021/26022021_yamaha_cares_upcycle_program_provides_musical_instruments.html More about Yamaha Cares: https://www.youtube.com/watch?v=m8q4qXD3CmI This episode was hosted by Kristi Porter and Monica Roesch. For additional information, please visit our dedicated show page at: https://supplychainnow.comyamaha-empowers-expression-lwp58