This episode is brought to you by Sendlane.   Courtney says, “we're really intentional about everything we do. We don't just launch a product to launch a product. We do it with a lot of thought behind it. Lots of inspiration. We put a lot into our packaging and into our ingredients. I tried to do things from that mindset and intention before we launch things into the world. That’s what it means to me to be a modern and conscious brand.”   Today, we interview Courtney Somer, CEO & Founder of Lake & Skye. Lake & Skye is a modern and conscious beauty brand focused on long lasting, uplifting scents as wellness, made with transparent ingredients.   We discuss:   * What she’s grateful for * Overview and origin of Lake & Skye * Her health issues and journey as a seeker * Why she considers the brand “intentional” * Trends with scent, fragrance, and aroma * How to choose the right scent * Which form factor do people choose * How they work with their fragrance house * Most curious trend: People are making their own scent * Advice for founders, including challenges * Unforeseen challenges from getting into retailers, scheduling meetings, and legal issues * Why she sees her biggest challenges as a course correction from the universe * Why it’s the gift that people give themselves * A review of products * And more…   Join Ramon Vela and Courtney Somer as we break down the inside story of Lake & Skye on The Story of a Brand.   For more on Lake & Skye, visit: https://www.lakeandskye.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!