A compelling “Why” can drive your actions and goals to great heights, and few exemplify this better than today’s podcast guest and Co-Founder of Sportiqe apparel company, Jason Franklin.  In an effort to escape pain and discomfort he experienced growing up, Jason created a company that has given him opportunity, abundance, and community. The products he has developed have become part of culture and are worn by big stars such as Justin Beiber, Beyonce, and Jay Z. During today’s episode, Chase and Jason discuss Jason's dreams as a child, the pivotal moments that led him to realizing his calling, his entrepreneurial journey, and his why behind it all.  Throughout school, Jason felt uncomfortable with himself and was teased. As a 9-year-old living in Chicago, Jason had crazy red hair and really wanted a hat he could find comfort in. Being a huge sports fan who grew up in Chicago, he naturally wanted a Bulls hat. As Jason also suffered from abuse at home, gathering hope for his future was challenging, but once he focused on his vision and started drawing hats, unexpected opportunities began to appear. Within a few years, Jason started Sportiqe with the goal of making the most comfortable clothes you can buy. Jason believed that having access to the most comfortable clothes would allow people to be in their most comfortable state, enabling them to be the best version of themselves. With this product, the vision was to create something that elevates the wearer's mood and hopefully allows the consumer to access their true calling and follow their passions and dreams.  Nowadays, so many people are searching for their path in life. Jason’s belief is that if you believe in it, you can achieve it. Keeping with Jason's philosophy, he hopes that his products can provide customers with the comfort they need to find their true calling and realize their potential.    Follow Jason on Instagram @jfsportiqe Follow Chase on Instagram @chase_chewning Follow him on Twitter @chasechewning   Key Highlights: Jason talks about his background, starting as a young boy in Chicago with a dream of comfort and making products that could transport him out of uncomfortable situations. Jason’s origin story and who and what inspired his work ethic During Jason's "Aha" moment, he realized he wanted to do something bigger and start his own company Jason describes the experience of seeing something that started as a vision in his head now on millions of people, including those he looked up to  How can we leverage our reality, our experience, and escape from pain, darkness, and unbearable things in life? How did Jason manage to do that? The buffalo logo was chosen based on its characteristics How Jason keeps improving, passes on excellence, and continues learning from other experts and leaders How to achieve your dreams and the best advice Jason has ever received The impact of the past few years on Jason's business Jason's company culture and views on teamwork. Episode resources: Get 5 free travel packs and one year free vitamin D with your purchase of AG1 at https://www.athleticgreens.com/everforward  Save 20% with code FORWARD on Morning Recovery at https://www.morelabs.com  Watch and subscribe on YouTube https://youtu.be/tkrewTG7ClM  Learn more about Sportiqe on their website