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How Will Gamers and Investors Respond to Microsoft’s Acquisition of Activision Blizzard?
FromCold Call
How Will Gamers and Investors Respond to Microsoft’s Acquisition of Activision Blizzard?
FromCold Call
ratings:
Length:
19 minutes
Released:
Nov 29, 2022
Format:
Podcast episode
Description
In January 2022, Microsoft announced its acquisition of the video game company Activision Blizzard for $68.7 billion. The deal made Microsoft the world’s third largest video game company, but it also exposed the company to several risks.
First, the all-cash deal required Microsoft to use a large portion of its cash reserves. Second, the acquisition came as Activision Blizzard faced gender pay disparity and sexual harassment allegations. That opened Microsoft up to potential reputational damage, employee turnover, and lost sales.
Do the potential benefits of the acquisition outweigh the risks for Microsoft and its shareholders?
First, the all-cash deal required Microsoft to use a large portion of its cash reserves. Second, the acquisition came as Activision Blizzard faced gender pay disparity and sexual harassment allegations. That opened Microsoft up to potential reputational damage, employee turnover, and lost sales.
Do the potential benefits of the acquisition outweigh the risks for Microsoft and its shareholders?
Released:
Nov 29, 2022
Format:
Podcast episode
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