Amanda Russell's new book, The Influencer Code - How to Unlock the Power of Influencer Marketing, is out now. You can find it on Amazon. She wrote the book because as a college professor at the University of Texas, and before that at UCLA, she felt like a college text on the topic was missing.
The book give good advice to businesses and brands and is well worth the read. Amanda and I share a lot in the way of philosophical groundings in influence marketing. You’ll hear that in our chat.
Amanda is another hybrid expert to talk to about this. She’s a fitness influencer in her own right, building her brand at fitstrongandsexy.com. Her fitness videos help her 80,000-plus YouTube subscribers, as well as others who follow her around the social web and on her site.
She also consults with companies who need help with influence strategies.


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