1 min listen
Breaking Down Airbnb’s Brand Marketing Strategy
Breaking Down Airbnb’s Brand Marketing Strategy
ratings:
Length:
24 minutes
Released:
Dec 1, 2022
Format:
Podcast episode
Description
Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logistics and strategy behind that?
Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve used to build their brand:
how you can invest in your brand with measurables/unmeasurables
frameworks to capture/create demand
doubling down on skills that you have and leaning into your team's strengths
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve used to build their brand:
how you can invest in your brand with measurables/unmeasurables
frameworks to capture/create demand
doubling down on skills that you have and leaning into your team's strengths
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Released:
Dec 1, 2022
Format:
Podcast episode
Titles in the series (100)
Introducing: Marketing Against The Grain by Marketing Against The Grain