SMB manufacturers and distributors in the personal care industry face unique challenges. These difficulties could be even more for organic products or the items that need to comply with FDA., such as sunscreens. They need to ensure enough demand for new products or struggle to find contract manufacturers and labs that will accept the lower batches of order. Also, since credibility is vital for brands in this industry, the source of ingredients and the ability to have end-to-end traceability is critically important.In today's episode, we have our guest Erin Williams, who discusses the manufacturing and commercialization processes of the personal care industry. She also discusses why organic products require stringent procedures and what makes them more expensive. Finally, she has had a chance to discuss the quality and audit processes and the responsibilities and liabilities of each party involved.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.