If you asked most salespeople about whether their software can integrate, their standard answer would be that they have APIs. Well, APIs allow you to retrieve data from systems in a structured fashion and remove the technical boilerplate of that system. You still need to design your integration flows around your business requirements. APIs are NOT meant to have self-integration capabilities. This is especially true for integration between your eCommerce and ERP systems, as that disrupts your operational core and transactions. A well-defined and vendor-agnostic integration model can provide the cushion you need for your business model to succeed.In today's episode, our guest, Ingo Hagemann, shares his insights into the integration challenges of ERP and E-commerce software. He also discusses the shortcomings of point-to-point vs. middleware-oriented integration and in which situations they might not be the right fit. Finally, he discussed the expensive nature of real-time calls and how they need to be analyzed for enterprise performance, and the role of ERP-integrated commerce solutions.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.