Amazon could appear like a massive opportunity. But to be successful on Amazon, you need a comprehensive strategy starting from SKUs to pricing and to your fulfillment. While Amazon could come across as frightening due to confusing terms and business models, Amazon provides several opportunities for sellers at different levels, including taking care of your entire fulfillment process. So what do you need to know to create Amazon as a successful channel?In today's episode, our guest, Will Haire, shares his insights into Amazon's business models. He also describes the business model differences of vendor and seller central, FBA vs. FBM, seller fulfilled prime, and hybrid strategy. Finally, he discusses several strategies such as Amazon's price check and how that impacts your relationship with Amazon, inventory and warehouse processes of Amazon and their expectations from each seller, and finally, the channel conflict and its implications if you or one of your vendors tries to sell the same product at a much cheaper price on Amazon.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.