16 min listen
TikTok and Billboards: Public Schools Turn to Marketing For Help
FromFifth & Mission
ratings:
Length:
16 minutes
Released:
Oct 27, 2021
Format:
Podcast episode
Description
Public schools in the Bay Area, and across the country, are hiring marketing firms to boost their enrollment numbers, which have declined and resulted in lost revenue in recent years. Marketing strategies have included TikTok accounts, Pandora ads, and other creative strategies. Chronicle education reporter Jill Tucker joins host Cecilia Lei to discuss how the education system became a competitive marketplace — one that is particularly challenging for public schools.
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Released:
Oct 27, 2021
Format:
Podcast episode
Titles in the series (100)
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