15 min listen
The J.M Smucker Company’s Charlene Zappa on integrating consumer behavior into every step of your brand’s strategy
FromBRAVE COMMERCE
The J.M Smucker Company’s Charlene Zappa on integrating consumer behavior into every step of your brand’s strategy
FromBRAVE COMMERCE
ratings:
Length:
22 minutes
Released:
Jul 21, 2021
Format:
Podcast episode
Description
Charlene Zappa, Senior Vice President of Integrated Consumer Experience & Growth at The J.M Smucker Company, discusses how her brand has integrated consumer behavior into every aspect of their strategy, from advertising to organizational team structures. A main component to this focus is a full-funnel retail media advertising approach, including integrating retail media across the entire organization to help form intuitive decisions about positive consumer experience. Lastly, Charlene advises brands in the pet industry on potential challenges as pure play companies gain traction. Hosted on Acast. See acast.com/privacy for more information.
Released:
Jul 21, 2021
Format:
Podcast episode
Titles in the series (100)
Meet the Hosts: Rachel Tipograph and Sarah Hofstetter by BRAVE COMMERCE